Comparative study of companies of adventure tourism in the province of Valencia

Abstract

The objective of this project is to carry out a comparative study, using a SWOT analysis, between the companies of adventure in the province of Valencia. Furthermore, get to know the product they offer and which is their target groups. In this way, getting into a document, all information unified together with the conclusions reached, providing the possibility of strengthening the strongest points exploiting in a more effective and perhaps less aggressive environment for each of the localities where these businesses are, and areas where sporting activities are practiced. Jointly, it will be conducted a research, concerning the section of the area concerned, marketing companies (very important for promoting this type of tourism), and the environment of these companies.